Apple's Leopard Demolishes Microsoft Vista

Apple is smart to underpromise and overdeliver. Its approach stands in contrast to that of Microsoft, which trumpets each new version of Windows as an epochal breakthrough, thereby raising expectations so high that it can't possibly meet them. Windows Vista, for instance, has been saddled with the slogan "The Wow Starts Now" and an ad campaign that claims the OS leaves users speechless with wonderment. It turns out that "wonderment" isn't quite the emotion that Vista has evoked. Nine months after Microsoft's new operating system reached consumers, it's been forced to reassure customers that they'll be able to order new machines that run Windows XP, not Vista, well into the foreseeable future.

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