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BELARIUS

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Articles Posted: 54  Links Seeded: 1033
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The Media's Bias Isn't Liberal: It's Corporate

Fri Jul 13, 2007 7:12 AM EDT
us-news, media, conservatives, liberals, corporations, profit, op-ed, liberal-bias, follow-the-money
By Belarius
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The oldest and most overused saw of the American right wing is that "the media has a liberal bias." You can't trust that darned media, because the liberals have their talons in it. We've all heard the reasons: social conservatives see all sorts of things in the media that they don't like. Some don't like rampant sexiness. Some don't like seeing cartoons for kids explaining Kwanzaa. Some don't like being told "happy holidays" by the advertising. Some don't like Queer Eye For The Straight Guy. Some think the media makes blue-collar Americans look ignorant and backwards, and they understandably resent it.

The natural assumption is that this cultural slant is the result of a "liberal bias," which generally can be elaborated into "capitulation to the demands of activist groups, combined with the machinations of a politically left-leaning elite." Social conservatives who buy into this mantra would like media to be a certain way, and the market doesn't seem to be meeting that demand. Therefore, it must be a plot! Those damned atheist/gay/immigrant/French/terrorist activists must have coerced the elite to give in to a cultural insurgency!

Here's the far simpler truth of the matter: it's strictly money. If the media has a liberal bias, perhaps it's because advertising that targets urban populations (who, demographically, are more liberal) brings in more money. Perhaps it's because amount of education correlates with both income (i.e. spending power) and moderate social views. The media (including the news) is a business, and the "liberal bias" conservatives imagine is market forces at work, plain and simple. Social conservatism in America is a grassroots movement that springs in large part from a segment of the population without the purchasing power to dictate the market's strategies.

"But why can't there be both shows for me and shows for liberals?" asks my easily-annoyed social conservative foil. Again, the reason is simple: if "socially conservative programming" gets lower ratings that conventional programming, any sensible businessman is going to ax the weaker show and replace it with something more cost-effective. Far-left and far-right programming will scare off the middle, which weakens ratings. Ratings decide ad revenue, and pandering to a minority with less spending power makes less financial sense than excluding that minority in favor of the "mainstream." The programming that suits moderates is the ideal: too far left, and moderate conservatives will be annoyed; too far right, and moderate liberals will be annoyed. Lukewarm is just right, and it's the profit sweet spot. Hence the similarity in programming between the major broadcast networks.

Now, this isn't to say that some variety isn't available, especially on cable. Fox News is famously more socially conservative than CNN, for example. But don't be fooled by this apparent act of good faith on the part of whichever network you prefer. Both networks are really just aiming for slices of the moderate pie a touch to the left or right of center. Cable's a slightly different beast, in that you're getting the whole damned channel package anyway, so stations can afford to risk alienating the viewers who would just watch some other channel owned by the same media conglomerate.

It's also true that some TV celebrities have clear political affiliations: Sean Hannity being friendly to Al Gore would be about as weird as Keith Olbermann being friendly to Dick Cheney. But again, these "cult-of-personality" shows exist (as far as network executives are concerned) solely for profit. If they fail to pull in the advertising dollars, they'll go away.

In short: don't blame liberals for a liberal bias in the media. Blame the free market. It's just following the money.

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  • Public Discussion (38)
Thura

In short: don't blame liberals for a liberal bias in the media. Blame the free market. It's just following the money.

It makes perfect sense for them to follow the $$$ as long as they are for profit organizations. I am not saying it is right, but sadly it makes sense.

  • 7 votes
Reply#1 - Fri Jul 13, 2007 7:43 AM EDT
Djehuty

I agree but I don't see the bias as liberal at all. I see the corporations showing things in a light which suits their pocket books and their owners.

  • 21 votes
Reply#2 - Fri Jul 13, 2007 8:13 AM EDT
Thomas Mendip

Agreed.
You'll notice that except where some controversy boosts their ratings, most corporations are notoriously bland, avoiding at all costs even the suggestion that they have any opinion on most social matters.
Can you imagine GM endorsing gay marriage?
Or IBM opposing it?
They assert these matters are outside their sphere of endeavor. In essence that's true, but the real point is to offend no one. They want you docile and happy, your face stuffed with their junk food, their shoddy, slave produced crap in your house, their politicians ordering you about.
And you, happy to comply, because what's good for corporate America is good for the world.

  • 9 votes
#2.1 - Fri Jul 13, 2007 12:18 PM EDT
Belarius

This is one of the seeming paradoxes of American politics: a thing can appear to have both a left-leaning and a right-leaning bias at the same time. I say seeming paradox because the reality of politics is more complicated than a line from "left" to "right." Social conservatives (e.g. evangelical Christians) point at the socially moderate/liberal content of the media and declare it liberal, while economic progressives point to the profit-mongering and scare-tactics of the media and call it right-wing.

  • 11 votes
#2.2 - Fri Jul 13, 2007 1:24 PM EDT
Spacegoat

They want you docile and happy, your face stuffed with their junk food, their shoddy, slave produced crap in your house, their politicians ordering you about.
And you, happy to comply, because what's good for corporate America is good for the world.

Yes, I heard there was a pharmaceutical company developing a pill to make it so that material goods actually do make you happy. It should be bigger than Viagra.

  • 4 votes
#2.3 - Fri Jul 13, 2007 4:11 PM EDT
Pamela Drew

It's called aspertame, part of the Chemical Weapons division in WWII and slid through regulatory loophole by Rummy and his cronies running out the statute of limitations on the lawsuit to stop it. Interesting history these folks have going back to the darkest deals in the ugliest holes. Rense has a great short history of aspertame.

  • 6 votes
#2.4 - Fri Jul 13, 2007 9:28 PM EDT
Aine MacDermot

Ah yessss, aspertame, that chemical soup that makes you want to kill yourself. My congressman, Bart Stupak, believes his son was an aspertame suicide, and he's been gathering info for years on this.

  • 5 votes
#2.5 - Sat Jul 14, 2007 9:09 PM EDT
Yuriy Bilokonsky

How is it that some people know their congressmen?

  • 4 votes
#2.6 - Sun Jul 15, 2007 3:15 AM EDT
Aine MacDermot

Do you want the real answer, or can I be a snarky partisan about it? How about both!! *grinning*

Real: I've been a political junky for several years now, and have often written to Bart Stupak (and received personally-written replies from him) on a number of different issues. He also regularly sends a newsletter out to his constituents in which he explains to us what issues he is currently working on. I've also been to his House of Rep. website and read about all of the issues he is and has been dealing with. Also, he's the only US congressman in the entire Upper Peninsula, and this area is basically wilderness and small towns, and he's a "local", so it's not hard to know all about him if you live here.

Snarky: It's because he's a Democrat. ;)

  • 4 votes
#2.7 - Sun Jul 15, 2007 3:40 AM EDT
Aine MacDermot

PS: If you liked the snarky answer better, I think it's worth a vote. ;)

  • 4 votes
#2.8 - Sun Jul 15, 2007 3:51 AM EDT
Pamela Drew

PS: If you liked the snarky answer better, I think it's worth a vote. ;)

How about both!

  • 4 votes
#2.9 - Sun Jul 15, 2007 11:39 AM EDT
Reply
Grey Wolf

Nice article: The Media's Bias Isn't Liberal: It's Corporate -- yes, it is a fact and it is just pointless to argue with the social conservatives who are offended by the media ... and it also seems pointless, from my point of view, to ever expect corporate media to report anything positive about an economically liberal perspective.

  • 18 votes
Reply#3 - Fri Jul 13, 2007 9:49 AM EDT
jblossom

Paychecks: corporate. Ads: corporate. End of story.

  • 11 votes
Reply#4 - Fri Jul 13, 2007 10:42 AM EDT
sirensongs

If you haven't seen the documentary OUTFOXED, all about the Fox "news" network - it's a perfect example of this.

  • 14 votes
Reply#5 - Fri Jul 13, 2007 11:07 AM EDT
Grey Wolf

[agreeing with others,...]

...the courts now treat corporations as legal individuals (complicated and annoying and stupid from my PoV) yet the phrase "lower taxes" is bandied about as if it is good for everybody. lower taxes [on corporations] yields higher taxes, as a percentage, on the paycheck-earning individuals, and lower taxes, both as a percentage and nominally, on the majority share stake-holders of the corporations, (ya' know, your private jet/yacht owning neighbor.)

corporate does not equal citizen.
what's good for GM is not good for the GM employee.
health-care for citizens does not equal profits for insurance companies.
providing for the common defense does not necessarily equal obscene profits for defense contractors...

and i could go on and on.
while the courts grant corporations individual rights, they are not citizens and politicians [are supposed to] serve the citizens [not the corporations...]
the corporate media disagrees with me...

  • 10 votes
#6 - Fri Jul 13, 2007 11:23 AM EDT
framed

lower taxes [on corporations] yields higher taxes, as a percentage, on the paycheck-earning individuals, and lower taxes, both as a percentage and nominally, on the majority share stake-holders of the corporations

Corporations are owned by many thousands of individuals though, so effectively your taxes on corporations are taxes on individuals. If you have an IRA or a 401k or an account at etrade or something you're probably one of those individuals. Since things like dividends receive their own separate tax, most corporate income that makes it back to a shareholder is actually taxed twice. (Corporate income tax, then the dividend tax.) If there's going to be a second level tax in between me and what my company earned for me, it makes sense that the first tax would be lower to offset that.

what's good for GM is not good for the GM employee.

That may be true for some individual decisions, but its not true over all. There are 3 major stakeholders for any public company: Employees, shareholders, and customers. Management's job is to balance those 3 stakeholders. Dangle a carrot to shareholders, then find a carrot for employees, all the while make sure your customers are happy. Any company that cant achieve a good balance here fails pretty quickly. That means that whats good for GM in the long run really is good for GMs employees, GMs customers, and GMs shareholders.

providing for the common defense does not necessarily equal obscene profits for defense contractors...

I just looked it up, Northrop Grumman's profit margin is about 5%. Compare that to say, Apple at 13%. It doesn't seem obscene to me. Now if we could just find a way to stop entering into pointless wars we could probably drive that number even lower. =]

health-care for citizens does not equal profits for insurance companies.

Here I can agree with you. The government should pick up this responsibility. Any time the population thinks of a service as an entitlement that you can't be denied, the government really needs to run it. We've hit that point with health care, its no longer acceptable to deny people care because they aren't profitable.

  • 2 votes
#6.1 - Fri Jul 13, 2007 4:24 PM EDT
Belarius

If there's going to be a second level tax in between me and what my company earned for me, it makes sense that the first tax would be lower to offset that.

Which is an ironic position, because the people at the top of the corporate food chain (i.e. the majority shareholders) probably pay very little in taxes in either case.

Management's job is to balance those 3 stakeholders. Dangle a carrot to shareholders, then find a carrot for employees, all the while make sure your customers are happy.

Actually, management's job is to maximize profit for the shareholders, and nothing else. In fact, if management pursues a policy that does good to employees at the cost of shareholder profits, management can be sued by the shareholders. Now, it's obvious that management needs to maintain a basic level of morale in the workplace (doing otherwise would hurt profits). But satisfying customers and employees is only done to maximize profit for shareholders - anything else constitutes a breach of contract. Consequently, corners are cut all the time, and keeping customers/employees happy through somewhat deceptive practices is cheaper than total transparency.

That means that whats good for GM in the long run really is good for GMs employees, GMs customers, and GMs shareholders.

Unless, for example, the cost of settling suits over faulty vehicles out of court is less than recalling the faulty vehicles, or streamlining the company means downsizing 30% of the workforce.

  • 6 votes
#6.2 - Fri Jul 13, 2007 4:56 PM EDT
Grey Wolf

hey ... yeah i know how it is all supposed to be, and what the media has told you.

Corporations are owned by many thousands of individuals though...

that made me chuckle ... so it is good for those thousands, not the 300 million citizens of the USA.
just joking, but, you are reciting the theory of trickle down economics, not actual reality. sure, you have $100 in GM or whatever through a mutual fund or whatever, but do those tax cuts really materially help you, or the CEO of GM with his 10 million dollar pay package (which you theoretically approved) and his $100 million share of GM stock. Do taxpayer funded interstates promote your safety, or selling more cars, and more gas? Your share of taxes paid for bridges and roads will never really benefit you financially -- but they are sweet policies for for GM and Exxon. So you are paying for the roads with your dollars and your health, and GM and Exxon benefit...

health-care for citizens does not equal profits for insurance companies.

Here I can agree with you. The government should pick up this responsibility.

uh-ohh, somebody agreed with me. (and you should be frightened of sounding like a filthy socialist, only concerned about humans ;-) but wait, if you cut out the insurance companies we will all perish because our 401k accounts will go to zero!
[later, take care]

  • 5 votes
#6.3 - Fri Jul 13, 2007 5:04 PM EDT
framed

Actually, management's job is to maximize profit for the shareholders, and nothing else.

Of course thats true, but how do they go about doing it? Not by making themselves less competitive to their customers, or by chasing off all their employees. You have to balance the stakeholders in the company beyond the owners to maximize profits. Companies don't only compete on price, they compete for employees and for the cash to expand. It forces them to look at all three stakeholders seriously, not just the shareholders.

Unless, for example, the cost of settling suits over faulty vehicles out of court is less than recalling the faulty vehicles,

The cost of settling suits, and the cost of losing your customer base. The cost of losing your customer base is what you incur when you neglect them as a stakeholder. Lawsuits weren't the only repercussion from all the crappy American cars built in the 80s, and don't think those executives aren't still regretting it.

or streamlining the company means downsizing 30% of the workforce.

I never said every decision is balanced, only that the net of the decisions needs to be balanced. Sometimes companies have to shrink to be competitive. Thats a good indication that they've been neglecting their other stakeholders: ie: owners and customers.

that made me chuckle ... so it is good for those thousands, not the 300 million citizens of the USA.

48.2% of US households own equities (see page 14, warning its a PDF) , thats hardly an elite group of millionaires.

You are reciting the theory of trickle down economics

Trickle down economics is when you give tax breaks to the rich assuming they'll spend more. I'm not talking about that at all. I'm talking about how US companies ultimately are owned by individuals. Taxing the companies is taxing the people, its just doing it at a different point in the chain.

Your share of taxes paid for bridges and roads will never really benefit you financially

Wha? Are you saying we'd be better off without roads and bridges? I don't follow.

  • 3 votes
#6.4 - Fri Jul 13, 2007 6:08 PM EDT
Belarius

I never said every decision is balanced, only that the net of the decisions needs to be balanced.

Well, that's pretty much my point. When all decisions are seeking to optimize a single variable, that variable dictates decision making absolutely. Sure, sometimes profit is increased by providing job security and customer satisfaction. But certainly not always, and these policies are strictly a means to an end. That, in turn, means that "balancing profit with customers and employees" means "doing the minimum necessary to achieve the maximum returns."

Lawsuits weren't the only repercussion from all the crappy American cars built in the 80s, and don't think those executives aren't still regretting it.

Don't forget all the crappy cars built in the 90s and the 00s, either (SUV rollover, whee!). It's not as though the car industry suddenly found a conscience. As far as losing customers, it's almost always cheap to say you've fixed the problem than to actually fix the problem. Corporations have massive PR departments because, despite their size, they represent the cheapest way to shore up public opinion. In other words, "tell your customers and employees whatever you think they want to hear, even if it's a lie, provided you've covered your bases in case anyone pokes their nose into it."

Tobacco causing cancer and being addictive (despite PR shills saying otherwise) is the most classic example of systemic corporate dishonesty, but consider the truly abominable health standards in the meat industry. As long as the "Beef: It's What's For Dinner" commercials keeps rolling along, don't expect the feedlots to get any healthier. After all, why be good when it's so much cheaper to seem good.

  • 3 votes
#6.5 - Fri Jul 13, 2007 6:47 PM EDT
Belarius

For the record, thanks for being the article's lone dissenting voice (so far). As usual, it would appear as though Newsvine's social conservatives are entirely silent here while enthusiastically patting each other on the back elsewhere about how much liberals want to control the media.

  • 2 votes
#6.6 - Fri Jul 13, 2007 7:01 PM EDT
framed

Don't forget all the crappy cars built in the 90s and the 00s, either (SUV rollover, whee!). It's not as though the car industry suddenly found a conscience

I agree they didn't, and thats why they're teetering into bankruptcy. Visit Detroit these days, its a pretty dismal place.

Tobacco causing cancer and being addictive (despite PR shills saying otherwise) is the most classic example of systemic corporate dishonesty

I have no problems with that. For every company you can find thats being evil, you can find one being good. I never said companies are morally great. They're morally average, just like the average citizen. Some will be good, some will be bad, most will be in the middle.

In any case I was trying to talk about their taxes, not their goodness. As long as theres an additional tax for companies to provide their earnings to their owners, then their income tax rates should be lower. When it comes down to it if you don't reasonably reward people for taking risks and starting companies, then people wont do that and those employees you're so concerned about wont get jobs in the first place.

  • 2 votes
#6.7 - Fri Jul 13, 2007 7:07 PM EDT
Yuriy Bilokonsky

They're amoral.

The leaders might be moral or immoral, but that's up in the air, except for the fact that morality costs money and the expressed purpose of a company is to make money.

One idea to fix this, I suppose, would be to make every neighborhood, town or city into a corporation, and then the goal of corporations would cease to be to make money, but rather to attract citizens, and that would mean that the traits that are beneficial to leadership rather than unscrupulous cunning and greed would be wise rule. I don't believe that's ever been tried.

  • 2 votes
#6.8 - Fri Jul 13, 2007 7:49 PM EDT
Belarius

One idea to fix this, I suppose, would be to make every neighborhood, town or city into a corporation, and then the goal of corporations would cease to be to make money, but rather to attract citizens, and that would mean that the traits that are beneficial to leadership rather than unscrupulous cunning and greed would be wise rule.

Sounds like Snow Crash. Which isn't an endorsement. ;-)

  • 1 vote
#6.9 - Fri Jul 13, 2007 7:58 PM EDT
Yuriy Bilokonsky

Eh. I don't believe in dystopias. :-)

The book looks interesting. I guess it's more or less an argument against my dreams of anarcho-syndacism? I think the general idea behind what I said, though, is that people would much rather form their own corporation in their own little area than be part of some multinational one. I mean, except when America was still accepting new states, in order to make larger ones everyone has had to be conquered or otherwise forced into joining a greater conglomerate. People like things local.

They just don't like working, particularly not when they don't see any real gain from it.

  • 1 vote
#6.10 - Fri Jul 13, 2007 8:15 PM EDT
Walt D

Eh. I don't believe in dystopias.

Clearly, you don't get the same newspaper I do.

  • 3 votes
#6.11 - Fri Jul 13, 2007 8:27 PM EDT
Yuriy Bilokonsky

I don't read newspapers.

But that's neither here nor there. I thought that a dystopia thought it was perfect, but actually sucked and had no one fighting against it. I don't think anything today qualifies.

  • 1 vote
#6.12 - Fri Jul 13, 2007 8:35 PM EDT
Walt D

I thought that a dystopia thought it was perfect, but actually sucked

I think that describes our society perfectly, and not just in terms of politics, ideology and economics. It comes down to cultural mores and perceived value. The sickness is not the symptom. It lies much deeper. Connect the dots between....@!$%#! I have to go play for my "room-o-drunks." We'll continue this later.

  • 4 votes
#6.13 - Fri Jul 13, 2007 8:50 PM EDT
Yuriy Bilokonsky

I guess you have a point.

But we don't believe it is perfect. I think a lot of people don't think it is perfect.

  • 1 vote
#6.14 - Fri Jul 13, 2007 9:03 PM EDT
Belarius

I thought that a dystopia thought it was perfect, but actually sucked and had no one fighting against it.

I usually use the word more loosely than that (the setting of V For Vendetta, for example, is dystopian to me, even if a resistance exists). The novels that really defined the dystopian genre all conform to your definition, though.

I guess it's more or less an argument against my dreams of anarcho-syndacism?

Well, sort of. One of the amusing consequences is that "outsourcing" can mean "drive five miles down the road." A specific example from the book is the chain of commercial prisons that operate outside the heavily fortified suburban enclaves (or "burb-claves"), since no one wants a prison in their back yard.

  • 2 votes
#6.15 - Fri Jul 13, 2007 9:25 PM EDT
Reply
Pamela Drew

I love the article and have been on the One Nation Under Corporate Rule bandwagon for a while. In fact it came about not out of any desire to be involved in p[politics or media but an accidental discovery of the gmo foods and subsequent efforts to find how it was they became part of the food supply without testing or regulation.

Then I went to get someone to cover the story and wound up finding every media door in the world slammed in my face when it came to talking about it. I began to follow the money and lo and behold we weren't Dem's and GOP so much as special interests on a bipartisan basis with a lot of media coverage of meaningless finger pointing. Oversimplified but sadly close to perfectly true.

  • 7 votes
Reply#7 - Fri Jul 13, 2007 1:42 PM EDT
Angel_C

I recommend the movie "The Corporation"

  • 5 votes
Reply#8 - Fri Jul 13, 2007 2:08 PM EDT
framed

I also think your view of center is determined by how far to either "edge" you are personally. If you're a crazy KKK lets return to the 1800's type conservative then even some regular conservatives would have a liberal bias. If you're a "hey lets resurrect communism" liberal, then even some near center liberals will have a conservative bias to you.

Arguing about America's media bias implies that you know where America's center is objectively, and thats a really hard thing to know. I agree with the seed though: if anything can find America's true center, its free market mechanics.

  • 2 votes
Reply#9 - Fri Jul 13, 2007 4:29 PM EDT
Belarius

Arguing about America's media bias implies that you know where America's center is objectively, and thats a really hard thing to know.

And doubly so given that "center" migrates substantially depending on where in the country you are, and what issue is under discussion.

  • 2 votes
#9.1 - Fri Jul 13, 2007 4:57 PM EDT
Reply
Yuriy Bilokonsky

Because you are lukewarm I shall spit you out!

Very true. But don't forget that along with this, they also steer us in ways that lead to them making more money.

So there is a sort of conspiratory aspect, though not what the socially conservative base believes.

Excellent article, Belarius. That puts it perfectly.

  • 3 votes
Reply#10 - Fri Jul 13, 2007 5:12 PM EDT
Eric AlbertDeleted
Colorado Bob

The Media's Bias Isn't Liberal: It's Corporate --

Bingo.

  • 5 votes
Reply#12 - Sat Jul 14, 2007 12:08 AM EDT
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